Podcast as Your Marketing Channel: Launch in 3 Hours
Start — Thursday 17 September 2026, 6:00 PM
End — Thursday 17 September 2026, 9:00 PM
Location name
Online — link sent on registration
Online
Live online workshop, 17 September 2026. Build a podcast that markets your business — five steps, roughly three hours, optional producer. $35, replay free for members.
URL slug
podcast-marketing-channel
Excerpt (shows in calendar and list views — keep it short)
Five steps, roughly three hours, optional producer. Build a podcast that markets your business. $35, replay free for members.
Categories
Workshops · TMC Live
Tags
podcasting · marketing · content strategy · small business · online workshop
Thumbnail
1080×1350 graphic — eyebrow FIVE STEPS. THREE HOURS. / headline Optional producer.
Event description (body)
Own the conversation in your market.
Most business owners have considered a podcast and decided against it — too expensive, too slow, and you'd need someone to run it. None of those hold up anymore.
There's a five-step stack that takes a show from nothing to published: booking, recording, publishing, distribution, and a pipeline that brings guests to you. Setup takes roughly three hours. You or your assistant can build it in an afternoon.
I've published more than a hundred episodes running this system solo, alongside two other businesses. Not because I had a producer — because the stack does the work a producer used to.
What we'll cover
The business case for a podcast over another content channel
The three-hour build, walked through live: Calendly, Riverside, Squarespace, AI-assisted repurposing, Threads
Threads as a guest pipeline — the part almost nobody sets up
Turning one conversation into a fortnight of content
Guests as your warmest business leads
What you'll leave with
The three-hour build checklist
A kit list with actual prices
A guest outreach template
The repurposing workflow
Who it's for
Business owners, founders, coaches and practitioners who want a marketing channel they own — without the budget or appetite for a production team.60 minutes plus live Q&A. $35. TMC members attend and receive the replay at no extra cost.
Both October and September sessions — $60. Pairs with Guest on Podcasts to Grow Your Brand (8 October).
[Register — $35]